[G2] LEICA M Monochrom
ART DIRECTION & WEB DESIGN
The Leica M Monochrom special »Stealth Edition« was designed by Marcus Wainwright, founder, and owner of the acclaimed fashion label rag & bone. A special scratch-resistant, matte paint is used to make the camera's surface finish as black as possible. The leather trim of the camera is accompanying it in matching jet-black. As a visual counterpoint, the most important engravings on the camera and lens are intentionally highlighted with special fluorescent paint that glows in the dark.
We transferred the discreet appearance of the camera into a completely black brand communication with just some bright green touches and the omission of colour for all unnecessary details.
Team ♥︎ GeometryGroup