The Italian Art of Persuasion
With the help of Google's new AdWords BETA version, we identified our target group very precisely and hijacked members googling for a test drive with an unavoidable offer: »The 'Italian' Art of Persuasion«.
We did not dissuade people from planning a test drive with our competitors. In fact, on our promotion website we even encouraged and supported their plans: Firstly, we helped to book a test drive with Audi, BMW or Mercedes, and then we helped them to get to their appointment at the car dealer. – By providing them a brand new Maserati Ghibli.
Awarded with a Cannes Lion Silver
Team ♥︎ GeometryGroup